Who Are We
Helping ambitious SMEs grow with structure, purpose, and trust.
Crsndo (Crescendo) & Co s a Cambridge-based transformation consultancy built on one principle: long-term business growth comes from clarity, transparency, and quality. We help organisations communicate their value with precision, create brands that endure, and build systems that deliver measurable impact.
We are not a traditional agency. We don’t hide behind buzzwords or overcomplicated processes. Clients work directly with us, seeing how every idea, design, and strategy takes shape. Every recommendation we make is grounded in data and logic, and every project is designed to make a clear, lasting difference to the business behind it.
The “co” in our name reflects the way we work. Collaboration sits at the heart of everything we do. Alongside our core team, we work with a trusted network of independent specialists—strategists, designers, developers, and content experts—who bring deep, focused expertise to each engagement. This flexible structure allows us to stay agile, build bespoke teams for every client, and deliver work that is both tailored and exacting in its standards.
Because of this model, we remain open and transparent. Clients always know who is working on their project, what they are contributing, and how decisions are made. There is no unnecessary overhead, no hidden markup, and no excess process. Our focus is on efficiency, craft, and results.
Our Team
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Melusi Ndoro
Chief Executive Officer
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Joshua Khalili
Chief Strategy Officer
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Ayoub Rasool
Chief Product Officer
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Sam Guo
Partner
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Ismaila Whittier
Partner
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The Crsndo (Crescendo) Approach
Every piece of work we deliver is built from the ground up to fit the client’s needs. We start with diagnosis, understanding the root cause of the challenge before we create anything new. From there, we design strategic foundations, brand identities, and digital experiences that are clear, scalable, and built to last.
We believe in working with our clients, not simply for them. Our aim is to leave every organisation we partner with stronger, more self-sufficient, and more confident in its communication. Success, for us, is when clarity turns into trust, and trust turns into growth.
Us in Numbers
7+
Dedicated Teams Built For Your Solutions
1
Unified Mission
430K+
Data Points Across All Industries For Real Clarity.
52
Years of Collective Experience
An Engagement Experience Built for Leaders
Our work goes beyond deliverables. We engineer the client experience with the same rigour we apply to strategy, ensuring clarity, reliability, and measurable progress at every stage.
Clarity in Every Interaction.
Structured communication, transparent reporting, and clear decision paths.
Commitment Beyond Delivery.
Continuous optimisation and post-project support to safeguard outcomes.
Agility at Scale.
Flexible engagement models designed to evolve with your priorities.
A Team You Can Trust.
Dedicated account leads, consistent service standards, and proactive issue resolution.