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Privacy & Cookies Policy

A legal disclaimer

Last updated: 5th September 2025

Crescendo Strategy Ltd (“Crescendo”, “we”, “our”, “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and share personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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By using our website or services, you agree to the practices described in this Privacy & Cookie Policy.

The information we collect

We may collect and process the following types of personal data:
 

  • Identity & Contact Data – name, email address, phone number, business address.

  • Business Data – company name, role, enquiry details, project briefs, contracts.

  • Technical Data – IP address, browser type, operating system, login information, cookies, website usage analytics.

  • Marketing & Communications Data – preferences, event registrations, newsletter sign-ups.

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We do not knowingly collect personal data from anyone under the age of 16.

How we use your information

We process your personal data only when we have a lawful basis under UK GDPR. Typical uses include:
 

  • Service delivery – providing proposals, diagnostics, consulting, design and transformation projects.

  • Client communications – responding to enquiries, scheduling meetings, sending reports and updates.

  • Business operations – invoicing, record-keeping, audits, and compliance with legal obligations.

  • Website improvement – analysing website traffic, testing functionality, enhancing user experience.

  • Marketing – sending newsletters, insights, or event invitations (with your consent or where legitimate interest applies).

International transfers

Where data is transferred outside the UK/EEA (for example, by cloud providers), we ensure appropriate safeguards are in place, such as adequacy decisions or Standard Contractual Clauses (SCCs).

Data Retention

We retain personal data only as long as necessary for the purposes set out in this policy:
 

  • Client records – kept for up to 7 years to meet tax and accounting obligations.

  • Marketing data – retained until you unsubscribe or withdraw consent.

  • Website analytics – typically anonymised and retained for up to 26 months.

 
After these periods, data is securely deleted or anonymised.

Sharing your information

We do not sell your personal data. We may share data only with:
 

  • Service providers – IT, web hosting, analytics, CRM, and payment processors under binding agreements.

  • Professional advisers – accountants, auditors, legal advisors, insurers.

  • Authorities – where required by law, regulation, or legal proceedings.

Security

We implement appropriate technical and organisational measures to protect personal data, including:
 

  • Encrypted servers and communications (SSL/HTTPS).

  • Access controls and authentication.

  • Regular system monitoring and security updates.

Cookies Policy

Our website uses cookies and similar technologies to improve functionality and understand user behaviour.


What are cookies?

Cookies are small files stored on your device that help us recognise repeat visitors, measure traffic, and tailor content.


Types of cookies we use:
 

  • Strictly necessary – essential for site operation (e.g. page navigation, secure login).

  • Performance/analytics – measure how visitors use the site (e.g. Google Analytics).

  • Functionality – remember your preferences (e.g. region, language).

  • Targeting/advertising – may be used to deliver relevant marketing messages (only with consent).

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Managing cookies:

On your first visit, you will be asked to accept or manage cookie preferences via our consent banner. You may also disable cookies via your browser settings, but some site functions may not work properly.

Your rights

Under UK GDPR, you have the following rights:
 

  • Access – request a copy of the personal data we hold about you.

  • Rectification – request correction of inaccurate or incomplete data.

  • Erasure – request deletion of your personal data (“right to be forgotten”).

  • Restriction – request limits on how we process your data.

  • Portability – request transfer of your data to another provider.

  • Objection – object to processing for marketing or legitimate interest.

  • Withdraw consent – withdraw consent at any time where processing is based on consent.

 
To exercise these rights, please contact us (details below). You also have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Feedback and contact

We welcome feedback on the accessibility of our website. If you experience any accessibility barriers or require information in an alternative format, please contact us:

 

Crescendo Strategy Ltd

Email: josh@crsndo.com

Phone: +44 7777 518 318

Website: www.crsndo.com

 

We will respond within 5 working days and work with you to provide an accessible alternative.

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