growth Strategy
Strategy & Design
the core of our work
Strategy is where everything begins. As an ideas-led consultancy, we believe the strongest brands are built on a foundation of clarity, understanding your market, your customers, and what makes you different. We take a holistic view, looking at the full picture before making recommendations, so that every decision is grounded in insight and every direction we set together has purpose. The result is strategy that doesn't just sit in a document, but shapes how your business grows.
deliverables
Our touch-points
Market and Competitor Analysis - A clear picture of where you sit in your market, who you're up against, and where the gaps are.
Consumer Analysis - Understanding who your customers really are, what drives them, and how they make decisions.
Customer Journey Map - Every step someone takes from discovering you to buying from you and where things can be improved.
Brand Identity System - Your logo, colours, typography, and visual language everything that makes your brand recognisable.
Product Development - Shaping what you sell so it fits what your market actually wants.
Communication Strategy - How you talk to your audience, where you show up, and what you say to turn attention into action.
When the strategy lives in one clear blueprint, every page, design choice, and data point works from the same logic and every change has a reason.
Ongoing Partnetship
After our engagement, we stay with you
We start with a foundation project—building the strategy, brand, or digital systems you need. That's typically an 8-16 week engagement with a clear scope. You know what you're getting and what you're paying.
Once that's in place, we transition to an ongoing partnership. We become your outsourced growth team, providing continuous strategic direction without you needing to hire in-house.
What's included in the retainer:
Monthly strategy call — 60-90 minutes to review progress, plan priorities, and solve problems together
Performance review — We look at your key metrics and tell you what we see
Strategic recommendations — What to focus on, what's working, what to change
Campaign and initiative planning — Upcoming launches, promotions, content direction
Monthly reporting — A summary of what happened and what's next
Ad-hoc access — Email or message us between calls when questions come up
What's not included:
Execution work is scoped separately. If it requires a vendor or produces a tangible deliverable; new landing pages, packaging design, email sequences, ad creative, development work - we quote it as a specific project alongside the retainer.
This keeps things clean. You always know what you're paying for the partnership, and you can approve execution projects one at a time.
How it's structured:
Minimum commitment: 6 months (that's how long it takes to see real results)
Payment: Monthly, invoiced in advance
Notice period: 30 days to pause or end
Why we work this way:
Growth isn't a one-time project. Markets change. Opportunities emerge. What worked six months ago might not work now. An ongoing partnership means we stay close to your business, learn it deeply over time, and keep the strategy evolving.
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