About us

About us

About us

We build the systems that let your brand earn the trust of the next generation

Are you ready to align your message with the expectation of modern buyers?

Are you ready to align your message with the expectation of modern buyers?

Professional Work Discussion
Professional Work Discussion
Professional Work Discussion
Group of Young Adults in Smart Casual
Group of Young Adults in Smart Casual
Group of Young Adults in Smart Casual
90%

Client Satisfaction

90%

Client Satisfaction

90%

Client Satisfaction

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Years

Of Experience

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Years

Of Experience

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Years

Of Experience

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Teams

Built For Your Solutions

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Teams

Built For Your Solutions

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Teams

Built For Your Solutions

Our story

Our story

Our story

Why we built Crsndo for founders like you

Crsndo (Crescendo) is a transformation consultancy for founder led SMEs that want their brand, website, and data to work as one system. Our belief is simple. Long term growth comes from clear thinking, structured execution, and consistent delivery. We help organisations communicate their value with precision, build modern digital foundations, and create systems that support measurable improvement over time.

We built Crsndo (Crescendo) because many founders were caught between large agencies that overcomplicate the work and freelancers who focus on isolated assets. Both paths leave businesses without a joined up system and without the visibility they need to grow with confidence. Our role is different. We work directly with founders to diagnose the real issues, design a practical blueprint, and turn that into brand, web, and data systems that perform in a market shaped by Gen Z and younger digital first customers.

We are not a traditional agency model. We do not trade in buzzwords or inflated processes. Clients work directly with our strategists and see how each decision is made. Every recommendation is grounded in evidence and behaviour, and every project is designed to make a clear, lasting difference to the business and to the people building it.

Collaboration is central to how we operate. Alongside our core team we work with a trusted network of specialist partners. Strategists, designers, developers, and content experts contribute focused expertise to each engagement. This flexible structure keeps us lean, allows us to build bespoke teams around each client, and supports work that is tailored, rigorous, and exacting in its standards.

Because of this model we can remain open and transparent. Clients always know who is working on their project, what they are responsible for, and how decisions are taken. There is no unnecessary overhead, no hidden markup, and no excess process. Our focus is on efficient delivery, strong craft, and results that stand up to scrutiny.

For founders, this means a partner who respects their reality and is invested in their growth. When the brand, website, and data finally work together in a coherent system, the business becomes easier to run, easier to explain, and better positioned to thrive in the next wave of the market.

"Strong brands grow when clarity, disciplined teamwork, and reliable systems come together to show the true quality of a business to every digital visitor."

Expert advice to streamline operations and accelerate growth.

Expert advice to streamline operations and accelerate growth.

Expert advice to streamline operations and accelerate growth.

Expert advice to streamline operations and accelerate growth.

our mission

our mission

our mission

We help SMEs turn brand, web, and data into one clear system

Our mission is to give founder led businesses a modern digital foundation. We align strategy, design, and analytics so your message is clear, your website performs, and your decisions are guided by real behaviour rather than guesswork.

Our mission is to give founder led businesses a modern digital foundation. We align strategy, design, and analytics so your message is clear, your website performs, and your decisions are guided by real behaviour rather than guesswork.

Strategic Clarity

Gives you a grounded brand and messaging blueprint so customers immediately understand who you are, what you offer, and why it is right for them.

Digital Experience

Turns your website into a clear, credible journey that makes it easy for digital first customers to discover you, trust you, and take the next step.

Growth Tracking

Builds in practical analytics so you can see where enquiries and sales come from and make confident decisions using real customer behaviour.

Digital Infrastucture

Sets up a lean, stable stack that connects your site, forms, and customer data so your marketing can scale without confusion or constant rework.

Meet our team

Meet our team

Meet our team

Our Dedicated Team

Our Dedicated Team

Our Dedicated Team

Melusi Ndoro

Lead Account Director

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Melusi Ndoro

Lead Account Director

Man smiling

Melusi Ndoro

Lead Account Director

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Joshua Khalili

Lead Strategist

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Joshua Khalili

Lead Strategist

Businesswoman smiling

Joshua Khalili

Lead Strategist

Businesswoman smiling

Ayoub Rasool

Lead Product Developer

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Ayoub Rasool

Lead Product Developer

Young woman smiling at someone

Ayoub Rasool

Lead Product Developer

Young woman smiling at someone

Arzu Akca

Marketing Senior

African man talking on phone

Arzu Akca

Marketing Senior

African man talking on phone

Arzu Akca

Marketing Senior

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Craig Tyrrell

Financial Officer

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Craig Tyrrell

Financial Officer

African man talking on phone

Craig Tyrrell

Financial Officer

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Ismailla Whittier

Senior Strategist

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Ismailla Whittier

Senior Strategist

African man talking on phone

Ismailla Whittier

Senior Strategist

African man talking on phone

Ready to Elevate?

Proceed Toward Your Next Achievement

Ready to Elevate?

Proceed Toward Your Next Achievement

Ready to Elevate?

Proceed Toward Your Next Achievement